Often new campaigns will start generating traffic on the same day the campaign is switched on. At first, the traffic might not be perfect as Google is still figuring out the best type of people to send to your site. This is known as the “learning phase”. The ads generally perform better at the end…

Although, in theory you can use any amount of budget, to get a meaningful amount of data and traffic on your site, I always recommend to aim for 200 clicks a month. Although click prices differ wildly by industry and competition, many businesses can expect a cost of £1.50 a click. 200 clicks at £1.50…